When you buy ads for your business, two things are usually true: the deadline is very near, and the company includes graphic design in the price you pay.
Sounds like a good deal, but does it get you the results you want? Not usually. Someone you've never met throws it together after throwing together ads for everyone else who bought space, including your competition.
If you're doing radio, your ad will probably be read by a DJ, which means it'll blend in to everyone else's ads and sound no different from regular program banter. Total waste of money.
So if your 2010 budget includes print ads, billboards, radio, web, bus benches or even simple flyers, make sure you're connected with skilled, affordable talent to help you craft an effective message, do some sweet custom design, help with production or do whatever else is needed to help you stand out.
And if you haven't guessed by now, Market Revival is an excellent place to get started. Stop by, grab a happy hour drink and browse the portfolios of some of the best local talent. We hope to see you there.
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